Logos — Visual Identities

First impressions are vital. Logos are usually the first thing potential customers see. It’s essential your logo makes a positive impression.

Great brands are created with a sound strategy. Our logos are designed with purpose to connect with your audience and make a lasting impression.

View Our Logo Design Process
In House Graphics Salem Oregon - Logo Design Process Step 1

Creative Brief

Getting the right amount of details and having a clear understanding of goals from the beginning is the most important factor when starting a new logo design. We begin with a phone or face to face meeting to get an overview of your company or organization, and then a creative brief is completed to determine your goals, target market, usage, competitors, and preferences.

In House Graphics Salem Oregon - Logo Design Process Step 2

Research & Concepts

With information from the initial meeting and the creative brief we will conduct focused research on your industry, competitors, and related trends to develop overall concepts and ideas.

In House Graphics Salem Oregon - Logo Design Process Step 3

Sketches

Based on our research and concepts sketches are used to quickly brainstorm ideas and evaluate visual concepts. Sketches are refined and distilled down to the best ideas for the next stage.

In House Graphics Salem Oregon - Logo Design Process Step 4

Initial Comps

At this stage refined sketches, fonts, and colors come together to be digitally designed as finished logos. The requested number of comps will be presented via PDF or by scheduling a meeting for review.

In House Graphics Salem Oregon - Logo Design Process Step 5

Review & Feedback

Comps are provided for client review and feedback. Requested changes will be reviewed to ensure they preserve the integrity of the design as well as examined against the creative brief to maintain the original scope of the project.

In House Graphics Salem Oregon - Logo Design Process Step 6

Final Revisions

At this point, any final changes will be made and comps will be presented to the client for final logo selection and approval. The approved logo with be finalized and prepared for delivery.

In House Graphics Salem Oregon - Logo Design Process Step 7

File Delivery

All final files are sent to the client via Email or FTP, including various digital formats of the identity. Also transferred to the client at this time are full rights and ownership of the visual brand identity.

What our clients have to say:

More Testimomials

Thank you sooo much for helping me design our invitations, save the dates, and thank you notes. They were and still are beautiful! I cannot thank you enough.

Tamara and Mark

Let us Work for You

Do you have questions? We’ve got the answers. Submit your question below or call us at 503.364.5243. We look forward to meeting you.